To provide efficient services, reliable and unbiased information for the development of both the people and the station to enable them grow together. To enlighten and sensitize community for facilitation of economic, social and environmental development. The radio covers the whole region of Mara and part of other neighbouring regions, such as part of Simiyu, Mwanza, Kagera, Shinyanga, Tabora, Singida and Katavi regions with a population of not less than 5,000,000. The station has a very strong signal of transmission whereby we received both urban and remote areas.